by Bruce Turkel | Aug 17, 2021 | Is That All There Is?, Leadership
The afternoon of June 27, 2018 marked the start of a new adventure for me. That’s when I first sat down at a blank screen and started writing the book that would ultimately change my life. I had had lunch with an old friend that morning. Our conversation inspired me...
by Bruce Turkel | Jul 20, 2021 | All About Them, Is That All There Is?, Leadership, Uncategorized
How To Get What You Want. Each week I collect more and more followers on LinkedIn, and I thought it would be a good idea to reach out to all those folks to promote my new book. Trouble is, I don’t know the best way to do that. A friend recommended a LinkedIn...
by Bruce Turkel | Jul 14, 2021 | All About Them, Branding, Bruce Turkel, Is That All There Is?, Leadership
Will doing what you did before the pandemic get you where you want to go now, or should you try something new? And if your answer is a resounding “YES,” then what do you think you should try next? Please leave a comment and tell us — I’d love to hear from you....
by Bruce Turkel | Jul 6, 2021 | All About Them, Branding, Bruce Turkel, Is That All There Is?, Leadership
Are you familiar with Cargo Cults? These groups of islanders were first noted in the South Pacific after their contact with allied military forces during WWII. The concept of Cargo Cults explains the reactions that isolated, pre-industrial island cultures that...
by Bruce Turkel | Apr 14, 2021 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE if you’d rather watch the video. It’s an interesting modern phenomenon – customers and collectors attach significant value to products and places that excelled in specific functions even though those same people place little value on those...
