by Bruce Turkel | Mar 19, 2020 | All About Them, Branding
Since the outbreak of Coronavirus we’ve all learned a bunch of new terms: Flattening the curve, COVID-19, silent transmission. Heck, truth is I’d never even heard the term Coronavirus until just a few months ago even though it’s been around since I was in high school....
by Bruce Turkel | Mar 9, 2020 | Branding, Keynote speaking
The Coffee Shop: I stopped on the way to the airport and saw a friend of mine in a local coffee shop. I was heading over to say hello when he erupted in a huge wet sneeze. I walked away and didn’t shake his hand when I saw him over by the cash register when I was...
by Bruce Turkel | Feb 25, 2020 | Keynote speaking
In the New York Times article “My Piece of the American Id” the author poignantly points out the way she’s been mistreated as a black woman in the United States. As the author says, “Like all people of color, I’ve been on the receiving end of racial microaggressions...
by Bruce Turkel | Feb 19, 2020 | Branding, Keynote speaking
Thanks to all the recent press about reclining airline seats, I have a question for you: When do airline passengers have a right to recline their seat? A. Whenever they want, it’s their seat. B. Almost never, c’mon, there’s someone sitting behind them. C. It depends...
by marketing.bruceturkel | Dec 18, 2019 | Branding, Building Brand Value
An article about Hyundai’s new Genesis in Road & Track Magazine caught my eye: “Genesis has always offered good value. Now, it’s starting to offer an identity.” Reading the first two paragraphs I knew this article was for me. And for you. “Value is great. Money...
