by Bruce Turkel | Oct 29, 2012 | Branding, Keynote speaking
Thanks to all of our time-saving devices, today’s businessperson has less free time than ever. Still, there are times when your To-Do list is up to date – or at least under some degree of control – or you’ve got a few free minutes before your next activity. To be as...
by Bruce Turkel | Oct 16, 2012 | Branding
A partner in a successful medical services company had a problem. Her business was undergoing a number of new competitive challenges as larger, national businesses had begun to market to her clients. Worse, they were offering genericized services at significantly...
by Bruce Turkel | Oct 1, 2012 | Branding
Do you hate meetings? I sure do. Surprising because I sit through so many of them, but I find that most meetings are a complete waste of time. And while all meetings are different, what I’ve found is that they’re all populated by the same characters. After hours of...
by Bruce Turkel | Sep 24, 2012 | Branding
The other day Peter Shankman tweeted, “After 16 hours of travel, I just really need to ask: It’s 2012. Where the hell is my personal jet pack?” That got me thinking, “Yeah! Where the hell IS my personal jet pack?” We’ve pretty much gotten everything else we were...
by Bruce Turkel | Aug 20, 2012 | Branding
Take a look at Mazda’s logo. Notice anything strange? How about that all the letters are lower case except the D which is upper case (the Z could be either upper or lower case). Is that a good use of designer license or is it lazy typography? Does it matter? How about...
