by Bruce Turkel | Sep 3, 2009 | Uncategorized
Another brilliant blog post by my friend Andrew Jaffee: Motorola is one of America’s proudest brands. Started by the brothers Galvin in Chicago in 1928 as a battery company, it moved to manufacturing car radios, hence the name a combination of “motor” and...
by Bruce Turkel | Aug 11, 2009 | Uncategorized
AdAge reported that Toyota is thinking of firing its ad agencies and doing everything in-house. My friend Andrew Jaffee has some interesting comments: Toyota spends $900 million in measured media in the U.S. alone, according to Nielsen. That means they’re...
by Bruce Turkel | May 5, 2009 | Branding
Used to be that a Cadillac represented the ultimate achievement. Leonard Chess created a music empire by paying his blues and rock & roll stars with Caddys. Presidents were chauffeured in them. Corpses took their final rides in them. The word Cadillac even became...
by Bruce Turkel | Apr 2, 2009 | Uncategorized
Thanks to Owen Frager for Organic’s six tips for recruiting Via Twitter: • Create a branded company Twitter profile. Assign a key person — or automate tweets — to post jobs as they become available. This person should also be responsible for...
by Bruce Turkel | Feb 27, 2009 | Uncategorized
Randy Gage wrote this and it’s the best thing I’ve read about Twitter yet. I think it’s so good I’m reprinting it in its entirety. Thank you, Randy. By Randy Gage February 27th, 2009 So last December I loaded up the car with books, CDs and...
