by Bruce Turkel | Dec 16, 2013 | Advertising, Branding, Bruce Turkel, Speaker, Turkel
Last Thursday I was a guest on the O’Reilly Factor on FOX News. The subject was “The War on Christmas” and the controversy over the Cardinal Glennon Children’s Medical Center’s ad being rejected by ESPN. If you’ve ever watched Bill O’Reilly’s show you can already...
by Bruce Turkel | Oct 28, 2013 | Advertising, Branding, Bruce Turkel, Speaker, Turkel
Brand value is the degree to which an individual or organization’s identity is recognized and valued by others. As such, it is not a single static measure. Rather it’s a dynamically fluid asset that is constantly increasing or decreasing. A good way to illustrate the...
