Stuart Varney | Bruce Turkel

Stuart Varney

What Will Hurt The United States’ Brand Value?

What Will Hurt The United States’ Brand Value?

Brand value is the degree to which an individual or organization’s identity is recognized and valued by others. As such, it is not a single static measure. Rather it’s a dynamically fluid asset that is constantly increasing or decreasing. A good way to illustrate the ever-shifting dynamics of brand value is to liken it to ...

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