by Bruce Turkel | Jan 13, 2013 | Branding, Keynote speaking
Last week I exhausted my brain, my legs, and my wallet wandering through the Consumer Electronics Show (CES) in Las Vegas. CES is where companies from around the world gather to show each other their latest and greatest inventions and innovations. Vegas is where they...
by Bruce Turkel | Jan 7, 2013 | Branding
Do you know what the word “tautology” means? Wikipedia says: Tautology: using different words to say the same thing, or a series of self-reinforcing statements that cannot be disproved because they depend on the assumption that they are already correct. Good examples...
by Bruce Turkel | Jan 1, 2013 | Branding, Building Brand Value
Seven or eight years ago I found myself running into the same predicament over and over again. Our advertising agency would present our branding and marketing concepts to our clients and they would want objective assurances that our ideas would work. Although we were...
by Bruce Turkel | Dec 2, 2012 | Branding
My father was an innovative and very successful real estate developer. The Miami Herald called him “The Father of Florida Condominiums” because he built the first residential condo in the United States and the first office condo in the world. As a kid, I used to walk...
by Bruce Turkel | Nov 5, 2012 | Branding
Each day I get more than one hundred emails with titles like these:What’s Happening This Week at Shmegegge Meshuganah & Putz The XYZ Corporation’s Monthly Update, and MBHSCBA Newsletter – November 12, 2012 They went directly into my deleted spam file right...
