by Bruce Turkel | Apr 24, 2007 | Branding
“Selling to a company IS different than selling to a consumer. But there are some fundamental principles all ads should follow.” We’ve been promoting the idea that B2B Advertising (Business-To-Business) is really C2C (Consumer-To-Consumer) for a long time. Now...
by Bruce Turkel | Apr 23, 2007 | Branding
by Bruce Turkel | Apr 21, 2007 | Branding
“The Travel Industry Association is aiming for February 2008 as the launch date for DiscoverAmerica.com — the country’s official travel and tourism Web site. Initially the URL will target the five biggest sources of international visitors — United Kingdom,...
by Bruce Turkel | Apr 17, 2007 | Uncategorized
There’s a lunch counter on display in the Smithsonian Institution that was taken from Greensboro, North Carolina. According to the plaque, Greensboro was the site of the first civil rights sit-in in the American south. But at least a year before the sit-ins in...
by Bruce Turkel | Feb 5, 2007 | Uncategorized
When I’m not traveling around speaking on building great brands, I run an advertising agency that is charged with creating and selling some of the best brand names in the world. We’ve worked for Discovery Channel, HBO, Sony, Miami and other wonderful...
