by Bruce Turkel | Dec 7, 2021 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?
Click HERE to watch the video. A few weeks ago, I published a blog titled, The Real Real Reason Everyone is Quitting Their Jobs. Apparently, it struck a nerve because it’s one of the most-read blogs I’ve posted over the last 15 years. Lots of people shared...
by Bruce Turkel | Nov 30, 2021 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?
Click HERE to watch the video. If you’re like most people I know, this month feels a whole lot different than the last 20 or so months, doesn’t it? Businesses are reopening. People are heading out on vacations. Clients are suddenly interested in talking...
by Bruce Turkel | Oct 18, 2021 | Bruce Turkel, Is That All There Is?
Here’s the thing: In the 15 years I’ve been writing this blog, I’ve only invited a guest post once or twice. But just yesterday Forbes Magazine reviewed my newest book, Is That All There Is? I couldn’t resist sharing with you. Click HERE to...
by Bruce Turkel | Jun 8, 2021 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?
Click HERE if you’d rather watch the video. I remember an example of the power of great copywriting, where adding one simple word doubled a product’s sales almost overnight. The product was shampoo. The word was “repeat.” The new line that sold so much...
by Bruce Turkel | Aug 4, 2020 | All About Them, Branding, Building Brand Value, Marketing & Advertising
You know the old joke: How do you get to Carnegie Hall? Practice, man, practice. Here’s today’s version: How do you write a book? Write, man, write. At least once a week someone asks my advice about writing a book. The conversation usually goes something...
