by Bruce Turkel | May 29, 2020 | Branding, Bruce Turkel, Building Brand Value
The Serenity Prayer and The Coronavirus. American theologian Reinhold Niebuhr composed his famous Serenity Prayer in 1923. Throughout the 1930s and 40s the prayer spread throughout church groups and was adapted by Alcoholics Anonymous and other 12-step programs...
by Bruce Turkel | Feb 25, 2020 | Keynote speaking
In the New York Times article “My Piece of the American Id” the author poignantly points out the way she’s been mistreated as a black woman in the United States. As the author says, “Like all people of color, I’ve been on the receiving end of racial...
by marketing.bruceturkel | Apr 10, 2019 | Branding, Building Brand Value
It’s time for you to market your business like a pickup truck. That’s because Fiat Chrysler Automobiles (FCA) is about to release their 2020 Jeep Gladiator; a midsized truck based on their best-selling Wrangler four-door SUV. The Gladiator is a nostalgic...
by Bruce Turkel | Aug 15, 2018 | Bruce Turkel
Last week there was an article in The New York Times by contributing opinion writer Margaret Renkl titled, “The Gift of Menopause.” Granted, no matter how sensitive I try to be to the daily experiences of my wife and other women in my life, I cannot truly understand...
by Bruce Turkel | Dec 11, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
For months, we’ve been watching as high and mighty men in business, politics, and entertainment have been fired or forced to resign because of their reprehensible behavior with the women (and sometimes men) in their businesses and in their lives. The list...
