by Bruce Turkel | Oct 22, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
When was the last time you reread the classics? Catcher in the Rye, maybe, or The Great Gatsby? Frankenstein or War and Peace? Whiz up and down through the centuries and you can add almost anything by Shakespeare, Faulkner, Twain, Bronte, Hemingway, and so many more...
by Bruce Turkel | Sep 2, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Internet bubble burst right after Y2K and the real estate bubble burst after the middle of the decade because people believed that with all the new technology and opportunities the old rules simply didn’t apply anymore. But the history of fads has shown us...
by Bruce Turkel | Mar 20, 2013 | Branding, Keynote speaking, Marketing & Advertising
I am sitting in exit row seat 12C and looking out the window at the great Florida prairie. Led Zeppelin’s Heartbreaker is blasting through my ear buds and I’m thinking about the talk I gave last night to The University of Florida Ad Society. My talk was...
by Bruce Turkel | Feb 19, 2013 | Branding, Keynote speaking, Marketing & Advertising
A couple of weeks ago I heard lawyer, orator, and FIU Law School Visiting Professor of Law George Knox define the word “WILL” this way: “Will does not mean should, will does not mean could, will does not mean might or maybe. Will is unequivocal. Will only means...
by Bruce Turkel | Oct 31, 2012 | Uncategorized
I usually write about branding and creativity but here’s something a little more important this week – a developing list of ways to help the victims of Hurricane Sandy. Thanks to David Cohen for the research. HOW YOU CAN HELP: Red Cross The Red Cross has started...
