by Bruce Turkel | Feb 7, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Trump Effect. When Uber eliminated their surge pricing during the JFK taxi strike, #deleteUber trended across social media. In a lightning-fast response, competitor Lyft announced that they were donating $1 million to the ACLU. Two days later, CEO Travis Kalanick...
by Bruce Turkel | Apr 13, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
We lost a great big piece of business. We lost a great big piece of business we should have won. The relationship started really well. We know the travel and tourism industry inside and out. We had exquisite experience and were able to demonstrate the great results we...
by Bruce Turkel | Feb 23, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
I travel so often that it wasn’t until my daughter was 13 or 14 that she figured out that shampoo comes in large bottles too. Because so much of that travel relates to building compelling tourism brands for destinations around the world, I often sit in the plane...
by Bruce Turkel | Oct 30, 2011 | Uncategorized
Last week I wrote a bit about The Real Value of Tourism and its effect on the world. Specifically I wanted to explain my thoughts on how travel gives us a better understanding of cultures around us and how the tourism industry creates jobs. After I published my post,...
by Bruce Turkel | Oct 24, 2011 | Uncategorized
I spend a lot of time working in the tourism industry so I think about it a lot. But for the past couple weeks my wife and I have been traveling throughout northern Spain and I’ve been living tourism as well. Because travel is such a normal part of our everyday...
