by Bruce Turkel | Feb 27, 2012 | Uncategorized
A few weeks ago I posted the question, What Business Are You In? I got lots of answers, both on and off the comment section of the blog. Many of them were very insightful — most readers understand that the reason their customers buy from them is often quite different...
by Bruce Turkel | Jan 30, 2012 | Uncategorized
Since the advent of the Internet and email, we’ve all become experts at using acronyms in our notes.LOL – “Laughing Out Loud.” IMHO – “In My Humble Opinion.” BTW – “By The Way.” POS – “Parent Over Shoulder.” Most of these turn up in emails I read regularly...
by Bruce Turkel | Jan 16, 2012 | Uncategorized
Last week we talked about how the Greater Miami Convention & Visitors Bureau (GMCVB) has built a tourism marketing machine by focusing on building the singular Miami brand (you can read that post HERE). Thanks to aggressively pursuing this strategy, recent...
by Bruce Turkel | Dec 27, 2011 | Uncategorized
I was sitting at the table at a conference recently, listening to a world-renowned speaker talking about differentiating business brands. The young woman who raised her hand to ask a question was going on and on about her business problems and her personal problems;...
by Bruce Turkel | Oct 30, 2011 | Uncategorized
Last week I wrote a bit about The Real Value of Tourism and its effect on the world. Specifically I wanted to explain my thoughts on how travel gives us a better understanding of cultures around us and how the tourism industry creates jobs. After I published my post,...
