by Bruce Turkel | Jun 2, 2010 | Uncategorized
Since the tragic oil spill began I’ve been inundated by reporters wanting to know how much money various gulf coast communities will have to spend to repair their tourism industries. Paradoxically, I believe the question is not how much should be spent but what...
by Bruce Turkel | May 25, 2010 | Uncategorized
I just read an article that outlined Florida congressman Meek’s plan to raise marketing dollars to promote tourism to Florida in the wake of the tragic BP oil spill: “U.S. Rep. Kendrick Meek, a candidate in the Democratic primary for the U.S. Senate, said...
by Bruce Turkel | May 17, 2010 | Uncategorized
While BP continues its efforts to try to stop the catastrophic oil leak in the Gulf of Mexico, promoting the Gulf beaches during the spill is a crisis on land for the Gulf Coast tourism industry. I recently spoke to National Public Radio (NPR) on how the Gulf region...
by Bruce Turkel | Mar 6, 2009 | Branding, Bruce Turkel
Bruce just finished keynoting for the Illinois Governors Conference on Tourism in Chicago, and accompanying him on stage was an incredibly gifted graphic interpreter by the name of Brandy Agerbeck. What came out of their time together was unanimously agreed to be...
by Bruce Turkel | Feb 26, 2009 | Uncategorized
Today I spoke at a combined meeting of the Hollywood Chamber of Commerce and Convention and Visitors Bureau. My talk was on Building Brand Value and how to use branding to sell tourism in tough times. I brought along a few of my latest book, but certainly not enough...
