by Bruce Turkel | Feb 17, 2014 | Advertising, Branding, Bruce Turkel, Speaker, Turkel
…those who get it, get it anyway. Those who don’t, never will.” Have you seen the ad for the new Cadillac ELR? It features a very smug 40-something actor, Neal McDonough, strolling through his Dwell magazine-perfect house, kissing his beautiful wife, high-fiving his...
by Bruce Turkel | Jun 25, 2013 | Advertising, Branding, Speaker, Turkel
Tom Brokaw wrote the book about the generation of Americans who grew during the depression and fought in World War II. In his preface, Brokaw describes the people he researched and wrote about this way: “These men and women came of age in the Great Depression, when...
by Bruce Turkel | Apr 2, 2013 | Branding, Speaker, Turkel
From The New York Times: “The (Volkswagen) Beetle was a revolutionary car that changed how people thought about mass-market transportation. As dedicated as the Beetle was to simplicity, the (Toyota) Prius is equally focused on fuel economy. Typically, cars that obsess...
