by Bruce Turkel | Dec 20, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Is Elon Musk Destroying Tesla’s Brand? Quick. How many auto company CEOs can you name? Chances are you came up with a few dead ones – Henry Ford, Ferdinand Porsche, Enzo Ferrari, and Lee Iacocca – and only one live one – Elon Musk, CEO...
by Bruce Turkel | Apr 14, 2021 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE if you’d rather watch the video. It’s an interesting modern phenomenon – customers and collectors attach significant value to products and places that excelled in specific functions even though those same people place little value on those...
by Bruce Turkel | Feb 9, 2021 | All About Them, Branding, Building Brand Value, Is That All There Is?, Leadership, Uncategorized
Did you watch Super Bowl 55 on Sunday night? For the first time in all the games I’ve watched over the years, I thought there was a meta message presented in both the game on the field and in the advertising on the television. Let me show you what I mean:...
by Bruce Turkel | Sep 21, 2020 | Branding, Building Brand Value, Keynote speaking, Marketing & Advertising
I like it when I see a collection of political candidate signs clustered together on someone’s yard. Especially when the assortment includes a sign for their preferred presidential candidate. That’s because as much as I try to stay up-to-date with local...
by marketing.bruceturkel | Dec 18, 2019 | Branding, Building Brand Value
An article about Hyundai‘s new Genesis in Road & Track Magazine caught my eye: “Genesis has always offered good value. Now, it’s starting to offer an identity.” Reading the first two paragraphs I knew this article was for me. And for you. “Value is...
