by Bruce Turkel | May 28, 2015 | Advertising, Branding, Bruce Turkel, Speaker, Turkel
Last week Yum Brands’ (YUM) Taco Bell and Pizza Hut chains made a big announcement. They are going to remove “most” artificial ingredients from their food products “by July” (Pizza Hut) or “by 2017” (Taco Bell) “where possible.” According to AP, “Instead of ‘black...
by Bruce Turkel | Aug 20, 2012 | Branding
Take a look at Mazda’s logo. Notice anything strange? How about that all the letters are lower case except the D which is upper case (the Z could be either upper or lower case). Is that a good use of designer license or is it lazy typography? Does it matter? How about...
by Bruce Turkel | Nov 7, 2011 | Uncategorized
We’ve all seen the famous scene in Casablanca where Captain Renault reacts to the graft taking place right under his watch. “I’m shocked, SHOCKED, to find that gambling is going on in here!” he says as the croupier hands him a pile of money. The movie was a prescient...
by Bruce Turkel | Jun 14, 2010 | Uncategorized
It’s been almost five weeks since the Deepwater Horizon disaster and barrels of oil continue to pour out of a broken pipe 5,000 feet below the ocean’s surface. “Green” BP is trying to stave off a PR disaster, red-faced politicians are playing to the cameras and people...
by Bruce Turkel | Mar 8, 2010 | Uncategorized
Toyota did irreparable harm to their brand because they violated the pact they made with their consumer based on their core competency – durability. If Hyundai’s and Kia’s are cheaper, we don’t mind. If your Toyota is passed by a BMW or a Mazda, that’s...
