by Bruce Turkel | May 23, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. What do Kiss and Bobby Ingram have in common? During her introduction to the 2023 UBA conference I spoke at in Brussels last month, our emcee told us that Kiss had played on the same stage in the arena. So when it was my turn to speak, I...
by marketing.bruceturkel | Jul 17, 2019 | Branding, Building Brand Value
Because I believe so strongly in making my brand All About Them, I sometimes have to remind myself to take a step back from pontificating about building brand value. Instead, I need to spend more time understanding the issues and concerns my clients and readers have...
by Bruce Turkel | Aug 25, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Traveling light is the perfect way to make your summer vacation plans as pleasant as possible. The less you carry, the less you have to worry about, and the easier it is to make likety-split decisions to follow your whims and hop on a standby flight, change hotels or...
by Bruce Turkel | Mar 15, 2015 | Branding, Bruce Turkel, Marketing & Advertising
Smart Luggage for the Connected Age promised the title in last week’s New York Times. It featured a company that’s releasing “smart luggage” packed with up-to-the-minute features including “a Bluetooth-enabled lock, GPS tracking, and a USB port for...
by Bruce Turkel | Oct 5, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Road warrior and brand expert Bruce Turkel travels as a competitive sport. The CEO and executive creative director of marketing consulting firm Turkel Brands travels lightest. by Robert Hackett @rhhackett OCTOBER 1, 2014, 10:00 AM EDT I travel almost every week,...