by Bruce Turkel | Sep 28, 2017 | Uncategorized
My wife and I have a house on No Name Key in the Florida Keys. We live in a very small neighborhood of about eight houses, surrounded by acres of state and federal wildlife preserve land. No Name Key is at MM 32, directly east of Big Pine Key. You might recognize that...
by Bruce Turkel | Aug 15, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Make Business Simple – My Four-Word Rules For Success. #7 in a series.We’ve spent the last few weeks talking about my four-word rules for business success. My goal remains simple: I want to give you easy to implement tools, tactics, and techniques to make your...
by Bruce Turkel | May 30, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Streisand Effect and Your Brand Value. Photographer Kenneth Adelman took an aerial photo of Barbra Streisand‘s Malibu mansion. In return, the singer sued him for $50,000,000 citing violation of privacy. Before the suit, “Image 3850” (the photo of...
by Bruce Turkel | Feb 7, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Trump Effect. When Uber eliminated their surge pricing during the JFK taxi strike, #deleteUber trended across social media. In a lightning-fast response, competitor Lyft announced that they were donating $1 million to the ACLU. Two days later, CEO Travis Kalanick...
by Bruce Turkel | Jan 31, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Brand Battlefield The Trump administration banned immigration from seven predominately Muslim countries. Two days later Starbucks’ chairman and chief executive officer, Howard Schultz, marched onto the brand battlefield and promised the company will hire...