by marketing.bruceturkel | Apr 10, 2019 | Branding, Building Brand Value
It’s time for you to market your business like a pickup truck. That’s because Fiat Chrysler Automobiles (FCA) is about to release their 2020 Jeep Gladiator; a midsized truck based on their best-selling Wrangler four-door SUV. The Gladiator is a nostalgic...
by marketing.bruceturkel | Feb 20, 2019 | Branding, Building Brand Value
Lots of brand consultants like to use an exercise where they ask their audience this question: “If your brand was a car, what car would it be?” They use cars because most people have a good understanding of what the different car brands stand for – Jeeps are rugged,...
by Bruce Turkel | Oct 3, 2018 | All About Them, Branding, Bruce Turkel
Sometimes a thing looks like both the component parts that make up the thing and a collection of the thing itself. A rock, for example, looks both like a grain of sand and a mountain. Chunks of ice, too, look both like ice crystals and icebergs. Human nature can often...
by Bruce Turkel | Jul 25, 2018 | Bruce Turkel, Building Brand Value
Here’s a thought: If we want to increase our success, why don’t we stop concentrating on what our products or services do and start focusing on what they do for our customers? In other words, what if we stop emphasizing our function and start promoting the...
by Bruce Turkel | Jun 19, 2018 | All About Them, Building Brand Value
A very nice email popped up on my laptop the other day. It was from a woman who had heard me speak at a recent conference and wanted to update me on what she’d done with the ideas I presented. Here’s what she wrote (I changed a few words to make sure her...
