by Bruce Turkel | Jun 19, 2018 | All About Them, Building Brand Value
A very nice email popped up on my laptop the other day. It was from a woman who had heard me speak at a recent conference and wanted to update me on what she’d done with the ideas I presented. Here’s what she wrote (I changed a few words to make sure her...
by Bruce Turkel | Apr 19, 2018 | Branding, Building Brand Value
By Fried On Business Jim Fried of Fried On Business talks to Bruce Turkel, CEO and ECD for TURKEL Brands in Miami, FL. Turkel uses a unique combination of creativity and business acumen to help companies build their businesses by making their brands more valuable....
by Bruce Turkel | Mar 14, 2018 | Branding
Metaphors and allegories are often great ways to make complicated examples simple. In Plato’s “The Allegory of the Cave,” the philosopher used the idea of prisoners chained to a wall and seeing only the shadows of other people to express the concept of actual...
by Bruce Turkel | Feb 13, 2018 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
When Opportunity Knocks…Last Sunday was the Das Renn Treffen show in South Miami. Over 450 Porsches – from 60-year old 356s to brand spanking new 911 GT3s – were parked on the streets of South Miami. It’s the largest Porsche show on the Eastern Seaboard and...
by Bruce Turkel | Dec 5, 2017 | Branding, Keynote speaking, Leadership, Marketing & Advertising
Sometime in the 1980s, President Baking’s Murrays released a new cracker product designed specifically to compete with Nabisco’s Ritz Cracker. Murray’s product looked the same, tasted the same, and was delivered in a red and yellow package that...
