by Bruce Turkel | Feb 6, 2011 | Uncategorized
The power of euphemisms is something that most people don’t think about at all but we marketers obsess over. I was in a board meeting and discussing new ideas when the guy at the head of the table commented on the concepts. He started with, “You know, it’s...
by Bruce Turkel | Oct 9, 2009 | Uncategorized
Rohit Bhargava of Ogilvy and author The Influential Marketing Blog, made me think twice today. He asked: “If we were to ask you to describe your competition, you’d probably talk about companies that do exactly what you do. The owner of an Indian restaurant will...
