by Bruce Turkel | Dec 20, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Is Elon Musk Destroying Tesla's Brand? Quick. How many auto company CEOs can you name? Chances are you came up with a few dead ones – Henry Ford, Ferdinand Porsche, Enzo Ferrari, and Lee Iacocca – and only one live one – Elon Musk, CEO of...
by marketing.bruceturkel | Apr 17, 2019 | Building Brand Value
It used to be that a sincere “I'm sorry” was accompanied by a bouquet of flowers and a sappy card. Then life went back to normal. For companies, fixing a mistake usually meant a generic apology by the CEO and a conscientious program set up to rectify whatever wrong...
by Bruce Turkel | Sep 19, 2018 | Branding, Bruce Turkel
Whenever I park my bicycle, I'm careful to lock it securely to a bike rack or lamp post. I use a Kryptonite shackle lock and always make sure I run it through my bike frame and around secure anchors. I do all this with the hope that my bike will be right where I left...
by Bruce Turkel | Jun 5, 2018 | Building Brand Value
It used to be that a sincere “I'm sorry” was accompanied by a bouquet of flowers and a heartfelt card. Then life went back to normal. And for companies, rectifying a mistake usually meant a generic apology by the CEO and a conscientious program set up to rectify...
by Bruce Turkel | Jan 31, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Brand Battlefield The Trump administration banned immigration from seven predominately Muslim countries. Two days later Starbucks' chairman and chief executive officer, Howard Schultz, marched onto the brand battlefield and promised the company will hire 10,000...
