by Bruce Turkel | Oct 11, 2011 | Uncategorized
I read an interesting article in October tenth’s New York Times titled, Victory Lap for Fox and Hannity. This paragraph stopped me: “… Fox is the envy of the media industry for its popularity, and perhaps too for its consistency — something that Mr. Hannity...
by Bruce Turkel | Mar 1, 2010 | Uncategorized
If the American population makes up the greatest marketplace in the world then the race for the office of president of the United States is the greatest consumer campaign in the world. BMW, “The Ultimate Driving Machine,” uses four words to promote their brand....
by Bruce Turkel | Aug 11, 2009 | Uncategorized
AdAge reported that Toyota is thinking of firing its ad agencies and doing everything in-house. My friend Andrew Jaffee has some interesting comments: Toyota spends $900 million in measured media in the U.S. alone, according to Nielsen. That means they’re...
