Finding Your Tribal Signature

Taco Bell just introduced their new Dollar Craving Menu, ­ a list of 11 items that all cost one dollar. To help promote this new pricing, Taco Bell has created their Everlasting Dollar campaign where up to 11 winners could win the chain's food for life (or at least...

The Greatest Advertising Agency in the World

A few weeks ago I posted the question, What Business Are You In?  I got lots of answers, both on and off the comment section of the blog. Many of them were very insightful — most readers understand that the reason their customers buy from them is often quite different...

Physician, Heal Thyself

I was sitting at the table at a conference recently, listening to a world-renowned speaker talking about differentiating business brands. The young woman who raised her hand to ask a question was going on and on about her business problems and her personal problems;...

What Business Are You In?

I almost never meet people on airplanes — I guess my headphones and open laptop discourage conversation. But my good friend Bob Berkowitz, CEO of Multivision Video, often meets important people on planes. He believes that his American Airlines upgrades are worth every...
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