by Bruce Turkel | Jul 27, 2021 | All About Them, Is That All There Is?, Leadership
Last week I told you a little bit about the new book I’m writing. The book is mostly done. I submitted nearly 400 typewritten pages to my editor about two months ago. He very quickly informed me that 400 pages would equal a ±700-page volume and that nobody would...
by Bruce Turkel | Jun 22, 2021 | All About Them, Branding, Bruce Turkel, Is That All There Is?, Leadership
Click HERE if you’d rather watch the video. What would you do if you weren’t doing what you’re doing? And what would it take for you to do whatever it is that you’d rather be doing? I was working with someone in one of my Strategic Roundtables and I asked her...
by Bruce Turkel | Jun 8, 2021 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?
Click HERE if you’d rather watch the video. I remember an example of the power of great copywriting, where adding one simple word doubled a product’s sales almost overnight. The product was shampoo. The word was “repeat.” The new line that sold so much more shampoo...
by Bruce Turkel | Jan 12, 2021 | All About Them, Branding, Building Brand Value, Is That All There Is?, Leadership
You probably know Matt Groening as the wildly successful creator of The Simpsons. The show is the longest-running primetime series in US and has won 32 Emmy Awards, ten in the category of Outstanding Animated Program alone. What’s more, its record 636 episodes...
by Bruce Turkel | Dec 22, 2020 | All About Them, Branding, Is That All There Is?, Uncategorized
I love the holidays. That’s probably not such a unique statement. You probably love the holidays, too. Maybe you love holidays for the traditions, maybe for the food. Maybe you love the gifts, or the reassuring rituals. Perhaps you have a religious or spiritual...
