by Bruce Turkel | Dec 22, 2020 | All About Them, Branding, Is That All There Is?, Uncategorized
I love the holidays. That’s probably not such a unique statement. You probably love the holidays, too. Maybe you love holidays for the traditions, maybe for the food. Maybe you love the gifts, or the reassuring rituals. Perhaps you have a religious or spiritual...
by Bruce Turkel | Nov 23, 2020 | All About Them, Bruce Turkel, Building Brand Value, Is That All There Is?, Uncategorized
Are you a consultant, a professional, a coach or a service provider who has had a client do something egregious that really pissed you off? If so, how did you respond? I’m writing this blog on November 23rd, which is the birthday of my long-time business partner and...
by Bruce Turkel | Nov 4, 2020 | Is That All There Is?, Uncategorized
Even though I try to keep these blog posts fresh, timely, and relevant, there is a lag time between when I write them and when you read them which sometimes makes that difficult. For example, the day I wrote this post, Daylight Savings Time hadn’t fallen forward yet....
by Bruce Turkel | Oct 6, 2020 | All About Them, Branding, Building Brand Value, Is That All There Is?, Marketing & Advertising, Uncategorized
Years ago a good friend of mine was invited to speak at one of those big motivational speaker events. You know the kind – the ones that advertise celebrity speakers such as George W. Bush, Mr. T, and some famous Southern college football coach. They set the admission...
by Bruce Turkel | Aug 4, 2020 | All About Them, Branding, Building Brand Value, Marketing & Advertising
You know the old joke: How do you get to Carnegie Hall? Practice, man, practice. Here’s today’s version: How do you write a book? Write, man, write. At least once a week someone asks my advice about writing a book. The conversation usually goes something like this:...
