Video is the New Black

Video is the New Black

Here are some interesting online marketing facts for you: Over 70% of B2B marketers confirm that video is more effective than text for brand building. A study done a few years ago reported that social video outreach generated 1200% more shares than text and images...
Exploration, Examination, Expression.

Exploration, Examination, Expression.

This morning I read Who Will Lead? It’s one of my favorite blogs, written by my old friend John Calia. John was discussing how conflicted he felt about a recent radio appearance he’d made. Examining his feelings, John wrote, “…it has been a difficult journey to this...
The Brand is Leadership. Leadership is the Brand.

The Brand is Leadership. Leadership is the Brand.

I was on a FOX Business interview when the anchor, Melissa Francis, ran a little role-playing exercise with me:  “It’s three o’clock in the morning and your phone rings. It’s the Republican Party and they want to know what they can do to change their brand for...
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