by Bruce Turkel | Feb 26, 2009 | Uncategorized
Today I spoke at a combined meeting of the Hollywood Chamber of Commerce and Convention and Visitors Bureau. My talk was on Building Brand Value and how to use branding to sell tourism in tough times. I brought along a few of my latest book, but certainly not enough...
by Bruce Turkel | Mar 6, 2007 | Branding, Marketing & Advertising
By now you’ve no doubt read about Howard Schultz‘s memo to Starbucks‘ management bemoaning the loss of the “Starbucks’ experience.” It’s been in Forbes, BusinessWeek, on CNN and all over the blogesphere. It seems as if...
by Bruce Turkel | Feb 14, 2007 | Branding, Bruce Turkel, Marketing & Advertising
3. Make It Simple. How many times have you seen an ad and walked away thinking, “What on earth were they talking about? ” If the message isn’t to the point, consumers simply won’t take the time to figure it out. They have much better ways to spend their...
