by marketing.bruceturkel | Jun 12, 2019 | Building Brand Value
A friend and I spent some time talking about her business. The next day I received a lovely thank you note from her. “Thank you for your generosity yesterday Bruce – You really got my wheels spinning in creative ways. I can get some interesting URL options based...
by marketing.bruceturkel | Jun 5, 2019 | Building Brand Value
From an accounting point of view, the distinction between the assets and liabilities is simple: Assets are the items you or your company owns that can provide future economic benefit. Liabilities are what you owe other parties. Assets make you money, liabilities cost...
by marketing.bruceturkel | May 15, 2019 | Branding, Building Brand Value
My wife and I were celebrating our eighth wedding anniversary in Florence, Italy. We were having dinner at a wonderful restaurant with our curly headed six-year-old Danny and two Roman dentists whom the restaurant’s owner had sat with us at the big rustic table. The...
by marketing.bruceturkel | Apr 24, 2019 | Building Brand Value
The speed of evolution is measured by the genetic changes of a species over time. If these genetic changes occur over a short period of time, the speed of evolution is defined as “fast.” Of course, “fast” is a matter of interpretation because, evolutionary speaking, a...
by marketing.bruceturkel | Mar 13, 2019 | Building Brand Value
Do you ever wonder where the writers for Saturday Night Live get ideas for their skits? How about where the comedians on the show get ideas for their characters? I think I know. While I’m writing this post, I’ve already spent an agonizing eight hours sitting in a city...