Here’s one ad from the campaign by THE REPUBLIK, Durham, for the Fayetteville Area Convention & Visitors Bureau.

AdRants says: “The text describes the two occasions where Fayetteville failed to bring a warm welcome to America’s major men of war. A little bit of southern spunk comes out with fists at the ready. It’s wholly unapologetic.”

Point five of our Building Brand Value process says: “Make It Yours.” Fayetteville has certainly done that.