A New Way Of Looking At The Same Old Thing | Bruce Turkel

Hats and feathers off to TravelNevada.com for their latest print campaign. By presenting what you expect from their brand (Elvis and showgirls) with what you don’t (the great outdoors), they reinforce their core competencies while they introduce new travel offerings. And the interested visitor might even realize they could do both — enjoy the man-made AND the natural activities in Nevada — what a concept!

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