by Bruce Turkel | Jun 25, 2013 | Branding, Keynote speaking, Marketing & Advertising
Tom Brokaw wrote the book about the generation of Americans who grew during the depression and fought in World War II. In his preface, Brokaw describes the people he researched and wrote about this way: “These men and women came of age in the Great Depression, when...
by Bruce Turkel | Jun 18, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
When I was in high school one of my part-time jobs was working as a bagboy at the local supermarket. Even though the walls were plastered with signs that said, “Carry-out is a Publix service. No tipping please,” we bagboys stuffed our pockets with the single dollar...
by Bruce Turkel | Jun 8, 2013 | Uncategorized
In the seven or so years I’ve published this blog I don’t think I’ve presented a guest author before. But this Miami Herald article is so wonderful and inspirational that I just had to share. I hope you enjoy it as much as I did. For complete transparency, you should...
by Bruce Turkel | Jun 3, 2013 | Branding, Bruce Turkel, Marketing & Advertising
This email exchange is almost all verbatim. I removed the names and identifiable facts. Potential Client: “It was a pleasure visiting your website and speaking with you today, Bruce. I have attached our ad agency RFP (Request For Proposal). We look forward to your...
by Bruce Turkel | May 28, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Have you read about Carnival Cruise Line’s latest woes? Of course you saw the bloated corpse of the Costa Concordia floundering like a beached whale off the coast of Italy, you saw the 2,758 stranded cruisers on the Carnival Triumph eating onion sandwiches and using...
