by Bruce Turkel | Sep 24, 2012 | Branding
The other day Peter Shankman tweeted, “After 16 hours of travel, I just really need to ask: It’s 2012. Where the hell is my personal jet pack?” That got me thinking, “Yeah! Where the hell IS my personal jet pack?” We’ve pretty much gotten everything else we were...
by Bruce Turkel | Sep 18, 2012 | Branding
There’s an old story about the pessimist father who wanted to teach his optimist son a lesson. The only thing the kid wanted for his birthday was a pony. So on his birthday, when the kid was away at school, his dad called the local feed store and had his son’s bedroom...
by Bruce Turkel | Sep 10, 2012 | Branding
Here’s something I don’t understand: Status, financial success, legislative power, and importance are all the providence of commerce. Yet when we look back over history we see that great societies are remembered not by the business they did but by the art they...
by Bruce Turkel | Sep 4, 2012 | Branding, Marketing & Advertising
At our advertising agency, we have a new service positioning called “Plays Well With Others.” It’s NOT a reference to our elementary school report card but rather a new business model we’ve been perfecting. Plays Well With Others is about us being the lead brand...
by Bruce Turkel | Aug 27, 2012 | Branding
There are some random thoughts and memories playing pachinko inside my head while I’m writing this post. Are they disconnected electrical pulses or an unfolding route to somewhere specific? Let me try to connect the dots for you. Miami Beach Senior High School, 1974,...
