by Bruce Turkel | Jun 4, 2012 | Uncategorized
Someone sent me an article that asked successful CEOs what they would rather do if they weren’t in their current positions. Doctor? Lawyer? Indian Chief? No, everyone wants to be a rock star. Guitar Center has built an enormous business selling guitars and amps to...
by Bruce Turkel | May 29, 2012 | Branding
Have you ever been witness to the Pocket Pat? When it’s done well, it’s a thing of beauty, lemme tell you. I was invited to lunch by a guy I’ll call Lloyd. He’s a successful local businessman and pretty wired into the goings-on in South Florida. When the bill...
by Bruce Turkel | May 23, 2012 | Branding
Have you noticed what’s going on? Everything might seem pretty normal but without noticing, the world of media and marketing continues to change at lightning speed. Without warning, the newly crowned Holy Trinity of social media marketing — Twitter, Facebook,...
by Bruce Turkel | May 16, 2012 | Branding
In his best seller Blink, Malcolm Gladwell writes about the veracity of the decisions we make quickly, arguing that millions of years of evolution have given us the perceptive skills we need to make instant choices, often without all the facts. One of his examples is...
by Bruce Turkel | May 7, 2012 | Uncategorized
Part of this online journey I enjoy so much is the interaction I have with you. For my end, I try to be open and transparent as we explore this brave new world of branding and online communication together and you’ve held up your end of the bargain with enthusiasm,...
