by Bruce Turkel | Feb 27, 2012 | Uncategorized
A few weeks ago I posted the question, What Business Are You In? I got lots of answers, both on and off the comment section of the blog. Many of them were very insightful — most readers understand that the reason their customers buy from them is often quite different...
by Bruce Turkel | Feb 20, 2012 | Branding
I write this blog for a lot of reasons — to open a line of communication with you, to have a forum for my thoughts, to impose the discipline to think and write, to generate speaking gigs and new business for my advertising agency, and to build my brand. But thanks to...
by Bruce Turkel | Feb 15, 2012 | Uncategorized
Last Saturday night I saw the future of branding. My wife and I participated in an event where every part of the experience was carefully designed, tightly controlled, and beautifully managed. The marketers scripted everything, from the attire of the attendees to the...
by Bruce Turkel | Feb 6, 2012 | Uncategorized
Buck’s Restaurant in Woodside, California, is ground zero for venture capitalists that invest in technology. I’m in town to give a presentation in Silicon Valley and stopped by this diner to eat breakfast and drink in some of the local culture. Like lots of small,...
by Bruce Turkel | Jan 30, 2012 | Uncategorized
Since the advent of the Internet and email, we’ve all become experts at using acronyms in our notes.LOL – “Laughing Out Loud.” IMHO – “In My Humble Opinion.” BTW – “By The Way.” POS – “Parent Over Shoulder.” Most of these turn up in emails I read regularly although I...
