You Can Travel Even Lighter.

by | Oct 23, 2012 | Uncategorized

Those of you who have been reading my posts for a while know about my penchant (OK, obsession) for traveling light (if not, you can read about it HERE and HERE). And why not? When you log as many miles as I do traveling for our clients and speaking at conferences,...

Are EXPLODING EYEBALLS good for your brand?

by | Oct 16, 2012 | Branding

Fearless Felix jumped out of a balloon hovering at the edge of space. He broke three world records, including highest velocity descent, when he broke the sound barrier during his free fall. The next day, Melissa Francis interviewed me on FOX Money to find out what the...

3 Cheap Ways To Build Your Brand (Or Become Mayor).

by | Oct 16, 2012 | Branding

A partner in a successful medical services company had a problem. Her business was undergoing a number of new competitive challenges as larger, national businesses had begun to market to her clients. Worse, they were offering genericized services at significantly...

Risky Is The New Safe

by | Oct 8, 2012 | Branding

Spending time with people we agree with is a good way to avoid conflict. Watching news shows slanted towards our point of view is a good way to keep from getting too agitated. And reading books that explore the positions and opinions that mirror our own is a mighty...
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