by Bruce Turkel | May 10, 2011 | Uncategorized
Do you know where good ideas come from? Don’t feel bad, neither do I. Surprising, perhaps, considering my advertising agency is responsible for coming up with great ideas for our clients every single day. I know how to present ideas; I know how to sell ideas. And like...
by Bruce Turkel | May 2, 2011 | Uncategorized
I’d like you to watch a video on YouTube. In the video you’ll see two teams of kids playing with basketballs. One team is dressed in white, the other in black. While you watch the video, be very careful to keep track of how many times the white team passes the ball....
by Bruce Turkel | Apr 26, 2011 | Uncategorized
Vincent Van Gogh died broken and penniless. He could not monetize his talent. Takashi Murakami figured it out. He makes big money selling cartoonish figures as fine art and licensing his outrageous colors for $5,000 limited edition Louis Vuitton handbags. Murakami is...
by Bruce Turkel | Apr 19, 2011 | Uncategorized
Last Thursday I gave the worst presentation of my life. I wish I were exaggerating for the sake of this blog, but I’m not. I was truly awful. I was showing work I’m proud of and talking about new concepts we’re excited about but I wasn’t scoring any points with the...
by Bruce Turkel | Apr 12, 2011 | Uncategorized
Some revolutions start with a bang. “The shot heard ‘round the world” is how Ralph Waldo Emerson waxed poetic about the opening salvos of the American Revolution at the battles of Lexington and Concord. About 135 years later, “The shot heard ‘round the world” was used...
