by Bruce Turkel | Feb 6, 2011 | Uncategorized
The power of euphemisms is something that most people don’t think about at all but we marketers obsess over. I was in a board meeting and discussing new ideas when the guy at the head of the table commented on the concepts. He started with, “You know, it’s...
by Bruce Turkel | Feb 1, 2011 | Uncategorized
Two things caught my eye this week: According to the old adage of journalism, when a dog bites a man that is not news, but when a man bites a dog that is news. In Thursday’s paper there was an article about Kansas City Royals‘ pitcher Gil Meeche who...
by Bruce Turkel | Jan 24, 2011 | Uncategorized
by Bruce Turkel | Jan 23, 2011 | Uncategorized
In last Wednesday’s USA TODAY, there was an article titled, “Funeral homes discover new life.” It described a new trend across the country where traditional funeral homes are marketing their centers “not just as a place to mourn the dead, but as sites for events...
by Bruce Turkel | Jan 17, 2011 | Uncategorized
Sitting in an airplane on my way to speak at the National Speakers Association Keynote Lab and mainlining my daily fix of The New York Times, I came across an advertising article by my friend Stuart Elliott titled “The Game Plan? Returning to What Works.” Elliott...
