by Bruce Turkel | Feb 28, 2011 | Uncategorized
I was at the Qwest Center in Omaha last week, getting ready to make a presentation to a great group of meeting professionals when the phone in my pocket buzzed. The text message was from my friend David: “@ meeting w/5 directors & 20 lawyers. Thought would be good...
by Bruce Turkel | Feb 22, 2011 | Uncategorized
If you visit the Smithsonian Institute, one of the exhibits you might see is a lunch counter that’s been carefully relocated from a Woolworth’s store in Greensboro, North Carolina to Washington D.C. History says that the counter was the site of the first...
by Bruce Turkel | Feb 15, 2011 | Uncategorized
When my wife was a little girl, her mother passed away and she went to live with her abuela (grandmother in Spanish). Nearly 30 years later, Gloria got to return the favor when Abuela could no longer live independently and came to live in our house. While Abuela was...
by Bruce Turkel | Feb 10, 2011 | Uncategorized
Usually when I speak at corporate conferences and ask “who wants to get on stage?” I need to volunteer people. After all, few corporate types think they’re paid to enjoy themselves and have a good time. But when I spoke to my first faith-based group at Collinson...
by Bruce Turkel | Feb 6, 2011 | Uncategorized
The power of euphemisms is something that most people don’t think about at all but we marketers obsess over. I was in a board meeting and discussing new ideas when the guy at the head of the table commented on the concepts. He started with, “You know, it’s...
