by Bruce Turkel | Sep 3, 2009 | Uncategorized
Another brilliant blog post by my friend Andrew Jaffee: Motorola is one of America’s proudest brands. Started by the brothers Galvin in Chicago in 1928 as a battery company, it moved to manufacturing car radios, hence the name a combination of “motor” and...
by Bruce Turkel | Aug 12, 2009 | Uncategorized
Outside England’s Bristol Zoo there is a parking lot for 150 cars and eight buses. For 25 years, its parking fees were managed by a very pleasant attendant. The fees were £1 for cars ($1.40), £5 for busses (about $7). Then one day, after 25 solid years of never...
by Bruce Turkel | Aug 12, 2009 | Uncategorized
40 years ago the world watched and listened in amazement as Yasgur’s farm was converted to 600 acres of peace, music, and mud. Having been just a few years too young to have actually gone to Woodstock, I grew up hearing the fuzzy memories of my friends’...
by Bruce Turkel | Aug 11, 2009 | Uncategorized
AdAge reported that Toyota is thinking of firing its ad agencies and doing everything in-house. My friend Andrew Jaffee has some interesting comments: Toyota spends $900 million in measured media in the U.S. alone, according to Nielsen. That means they’re...
by Bruce Turkel | Jul 17, 2009 | Branding, Building Brand Value
A few months ago I made a presentation titled Building Brand Value to a group of industrial service providers. While I spoke there were about 300 people in the room furiously scribbling notes. As soon as I finished talking, a bunch of hands went up and the crowd...
