by Bruce Turkel | Mar 16, 2010 | Uncategorized
Pardon my rant but what is it about people who don’t return phone calls? Over the last few weeks I’ve added a few names to my To Do list — people I need to call to follow up on a meeting or presentation, pitch for new business, check on a proposal. Even someone...
by Bruce Turkel | Mar 8, 2010 | Uncategorized
Toyota did irreparable harm to their brand because they violated the pact they made with their consumer based on their core competency – durability. If Hyundai’s and Kia’s are cheaper, we don’t mind. If your Toyota is passed by a BMW or a Mazda, that’s...
by Bruce Turkel | Mar 1, 2010 | Uncategorized
If the American population makes up the greatest marketplace in the world then the race for the office of president of the United States is the greatest consumer campaign in the world. BMW, “The Ultimate Driving Machine,” uses four words to promote their brand....
by Bruce Turkel | Feb 3, 2010 | Uncategorized
Last Sunday I ran the ING Miami Marathon. Okay, “ran” is hyperbole. I actually jogged or plodded through the marathon.canadian online pharmacy https://buynoprescriptionrxxonline.net/canadian-online-pharmacy.html over the counter But the point is that I finished the...
by Bruce Turkel | Feb 1, 2010 | Uncategorized
Everyone I know has been asking my take on Apple’s name for their new device – the iPad. Frankly I think the naming choice is typical Apple M.O. — they pick the name they want and damn the torpedoes. It’s a take on the old riddle: Q: Where does a 900 lb....
