by Bruce Turkel | Jan 13, 2010 | Uncategorized
My friend Andrew Jaffee writes the kinds of articles that make me wish everyone could read them and that I had written them. I can’t do much about the latter but can at least help with the former by posting his brilliance. You can find more at Andrew’s...
by Bruce Turkel | Jan 12, 2010 | Uncategorized
Today a TV business pundit asked if the Tiger Woods’ situation had poisoned the spokesman well for everyone. Unfortunately, I don’t think so. Many unsophisticated marketers use it because the spokesperson model of advertising is usually an easy way for a...
by Bruce Turkel | Dec 21, 2009 | Uncategorized
Because my birthday is in December, my friend Karen Hirschfeld never forgets to send me her sentence completion exercises to help recap the old year and get ready for the new one. This year, thanks to the power of social media, I can share this great year-end tool...
by Bruce Turkel | Dec 8, 2009 | Uncategorized
I was meeting with a potential client today and all they wanted to hear about was what we could do for them in Social Media. After answering their questions about Twitter, Facebook and Trip Advisor and showing them some of the successful SM programs we’ve run, I...
by Bruce Turkel | Dec 8, 2009 | Uncategorized
Seven simple steps to building, maintaining, and communicating a great brand. Bruce provides entertaining anecdotes and real world examples to illustrate the finer points of brand building. Learn how to add significant value to your products by making your products...
