by Bruce Turkel | Feb 4, 2009 | Uncategorized
A couple days ago I posted a notice on Twitter that I was speaking at the SMPS (Society for Marketing Professional Services) and invited my Twitter followers to attend. John David, principal in David & Garcia PR took me up on my offer. On the way there I checked...
by Bruce Turkel | Jan 30, 2009 | Building Brand Value
A childhood friend of mine runs a very advanced consulting business. He recently confessed that he wasn’t getting enough leads and wasn’t converting those he did get into sales.We spent a few hours applying the seven points of Building Brand Value to his...
by Bruce Turkel | Jan 27, 2009 | Uncategorized
Today I spoke at a local university. When I pulled onto the campus I drove past this sign. After a moment, it dawned on me that when an information booth is closed it’s not an information booth at all. It’s just a booth. And since nobody is looking for a...
by Bruce Turkel | Jan 26, 2009 | Uncategorized
“If the light stays on for more than four hours, call your electrician.”
by Bruce Turkel | Jan 26, 2009 | Uncategorized
The double entendres continue — don’t miss Delaware’s button in the ad: “It’s good being first.”
