by Bruce Turkel | Jun 18, 2008 | Marketing & Advertising, Uncategorized
TURKEL’s new Miami campaign was featured on the front page of the Miami Herald recently. And although the story was brilliantly written by Doug Hanks, we thought we’d share some of the insight that made the campaign possible. Miami’s new positioning...
by Bruce Turkel | Jun 17, 2008 | Uncategorized
What else can I say? I LOVE this ad for Lego.
by Bruce Turkel | Jun 17, 2008 | Uncategorized
Here are three compelling print ads for the new BMW 1 Series touting the superiority of the car’s rear-wheel drive. And here’s a question — If BMW believes their messaging is strong enough to turn people away from the 1 series front-wheel drive...
by Bruce Turkel | Jun 11, 2008 | Bruce Turkel
TIA- Bruce Turkel Keynote Every savvy marketer knows that an organization’s brand is its identity in the marketplace. A brand executed with consistency signals far more than a look and feel, it signals a promise to customers that creates loyalty and ultimately...
