by Bruce Turkel | Dec 11, 2007 | Building Brand Value
Thanks to Google Alerts, I found this great review of my book, Building Brand Value, on the Beyond Madison Avenue blog. Because I believe in always celebrating the good stuff, I thought a quick blog post was in order. Thanks for indulging me! And thanks for the great...
by Bruce Turkel | Dec 5, 2007 | Uncategorized
Wonder how to make your video one of the most watched? Here are some of the secrets. (you’ll quickly recognize that many of them are probably not what you’d be willing to do unless the ends really do justify the means). Read the secrets here. Secret #1:...
by Bruce Turkel | Dec 3, 2007 | Branding
I once told my mom that when people say AMF it means “Adios, My Friend.” Although that interpretation is only 1/3 accurate, it is certainly closer than Spirit Airlines tongue in cheek explanation that MILF stands for “Many Islands Low Fares.” Got to give them credit—...
by Bruce Turkel | Dec 3, 2007 | Uncategorized
They say nothing can kill a bad product faster than good advertising. What do you think good advertising would do to this product? And yes, it is actually called the “Rock and Roll.” I wonder if it comes preloaded with Abba, Milli Vinilli and Britney...
