by Bruce Turkel | Jun 5, 2007 | Uncategorized
I always love ads that use the medium they’re presented in to get their message across (see The Media Is The Message, Part I).I especially like it when WE create the ad — in this case for Lanny Gelfand from Pioneer Roofing, the roofing contractor that has...
by Bruce Turkel | Jun 5, 2007 | Uncategorized
As a matter of fact, yes.Digital paper that can speak to you has been created by scientists. Researchers from Mid Sweden University have constructed an interactive paper billboard that emits recorded sound in response to a user’s touch. The prototype display...
by Bruce Turkel | Jun 5, 2007 | Uncategorized
By Erik Sass, Media Daily News 6/5/07 NEWSPAPERS WILL CONTINUE TO TAKE hits in 2007–and there’s no telling when the slump will end, according to a new report from Deutsche Bank’s media analysts. Among the key factors in the report: continued softness...
by Bruce Turkel | Jun 4, 2007 | Branding
For years people have walked around town advertising Armani, Polo, and Old Navy on their shirts, not to mention universities, rock bands and various tourist destinations.Now, thanks to Reactee (React + Tee, get it?!) you can post your own message complete with a SMS...
