Love at First Fright

Partner Salience Moderates Roller-Coaster-Induced Excitation Transfer(or, Roller Coasters make you hot.) Cindy M. Meston, Ph.D and Penny F. Frohlich, M.A. Very technical reading but quite worthwhile if you market a theme park OR if you’re looking for love. “This study...

The Media IS the Message

Some of the most memorable and effective advertising happens when the creators use the medium itself to transmit their message. These international examples, collected on the web, show us that creativity can transform shopping bags, billboards, bus doors and even...
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