by Bruce Turkel | Feb 1, 2007 | Uncategorized
You’re a speaker.You’ve put your hours in behind the dais, learned where the laughs are, and figured out how to always make your meeting professionals and speakers bureaus look good.You can pack enough clothes for a meet and greet, keynote and breakout workshop all in...
by Bruce Turkel | Jan 30, 2007 | Uncategorized
From good friend and excellent speaker Joe Calloway’s new book: From Chapter 4: The Commodity Trap: About ten miles south of Louisville, Kentucky on Interstate 65, there is what I consider to be the greatest billboard in the world. It’s a billboard that is...
by Bruce Turkel | Aug 30, 2006 | Uncategorized
From my brilliant friend Bob Wright in Orlando: “I feel lucky to be watching a marketing lesson on at least two of the four P’s of marketing — pricing and promotion, especially the use of price as strategy — provided by Disney. No picking sides...
