I asked a good buddy who’s got a New York Times bestseller what I needed to do to get on the bestseller list. He grabbed me by both shoulders and looked soulfully into my eyes.
“Most of all,” he said dramatically, “write a better book.”
“Sure pal,” I thought (but did not say). “If I had hired Shakespeare, Hemingway or YOU I guess it could have been better. But I wrote the best book I could.”
As a result of that tip I still needed an answer I could work with. And so I asked another successful author what he would recommend I do to get on the bestseller list.
He stared at me too. “Just remember,” he said finally, “it’s called the bestseller list, not the best writer list.”
Now THAT’S advice I can work with.
Please don’t get me wrong. I believe I’ve written a damn good book. All About Them shows you how to succeed at the new realities of building your business and your brand. Furthermore, the folks who’ve already read it think so too. One well-known writer told me he picked up the pre-publication copy merely to flip through it. But he was so enthralled that he wound up reading the first 140 pages in one sitting.
Now that’s a nice compliment. But we’re shooting for bestSELLER, not best WRITER, aren’t we?
Therefore I’d like you to think this through with me. It seems that if I want to be a bestseller, I should incentivize you to order a lot of books. So I’ll make it worth your while to buy All About Them to read yourself, for your family, your employees, your customers, and everyone on your Christmas list.
Be a Pal. Order three copies of All About Them by 9/6/16 and I’ll send you Brandisms, my 378-page e-book of branding tips and advice with one big branding idea for every single day of the year. (Additional value: $60)
Be a Big Deal. Order ten copies of All About Them by 9/6/16 and you’ll get Brandisms plus my 170-page Personal Branding Implementation Blueprint. (Additional value: $960)
Be a Mensch. Order 25 copies by 9/6/16 and you’ll get the two e-books plus a 30-minute consulting call with me. (Additional value: $1,435)
Be a Hero. Order 100 copies by 9/6/16 and you’ll get the two e-books plus a one-hour consulting call and a one-hour training webinar. (Additional value: $6,435)
Be a Superhero. Order 1,000 copies by 9/6/16 and I will come speak to your organization and guests at your event anywhere in the continental United States and Canada. This includes a one-hour keynote and a one-hour workshop plus travel. (Additional value: $21,500). And yes, you’ll get the two e-books as well.
All About Them is a damn good manifesto for marketing in the new world. It will show you how to promote your business to new levels of success. And with all the other great stuff you’ll get as well, it’s a no-brainer.
So what’s the catch? Just this: this deal ends at midnight on September 6th, 2016.
That’s right. At the end of official launch day, September 6th, all of these great offers will go away. So please don’t dilly-dally and don’t delay. I want to be a bestseller on September 6th. I would love you to help me and I’ll make it worth your while.
In conclusion — best writer? I’ve done my best.
Bestseller? It’s up to you now. Don’t let me down.