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It’s no secret to anyone who knows our work that we spend a lot of our time branding destinations. To date we’ve worked for El Salvador, The Alabama Gulf Coast, The Mississippi Gulfcoast, and more famously Kissimmee and Miami.
A few weeks ago I wrote about Australia’s great new program, “So Where The Bloody Hell Are You.”
Now I just found a fascinating Newsweek article on country branding titled “Visitors Wanted.Branding a country for tourists requires vision, honesty and citizens who love themselves” that’s worth a read.