Can Brands be Gay? | Bruce Turkel

There’s no doubt that brands are badges, telling everyone who we are and how we want to present ourselves to the world. But how far does this go?
A recent article in the New York Times suggests that brand-badge symbolism has become so powerful that certain cars actually suggest that their drivers are gay.

Says the Times: “Cars are no more straight or gay than cell phones, office chairs or weed whackers. But in recent years that truism has not stopped a perception among some motorists that certain cars can, in the right context, be statements about a driver’s sexual orientation.”

Ironically, Gaywheels.com researches actual gay research and buying trends and lists the Toyota Yaris and Toyota Camry as the most-frequently researched cars by gay drivers.

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