by Bruce Turkel | Sep 8, 2008 | Branding
I’ll be speaking on Building Brand Value at Brand Management Camp in Las Vegas. Thanks to that booking, Tom Asacker has posted some of my thoughts on his website A Clear Eye. Check it out here. And thanks Tom.
by Bruce Turkel | Aug 21, 2008 | Branding
Our neighbors at Crispin Porter Bogusky are at it again. The purveyors of fast food calories for clients Burger King and Pizza Hut are now writing their second diet book. (The first, Eating The Angus Diet, was a promotion for Burger King’s Angus Burger,...
by Bruce Turkel | May 5, 2008 | Branding
Graphic graphic: UK Office of Govt Commerce’s new logo POSTED BY DAVID PESCOVITZ, APRIL 23, 2008 1:33 PM | Seen here is the new logo for the UK Office of Government Commerce. Tilt your head to the left and look at it again. From The Register: “Well, we...
by Bruce Turkel | Mar 24, 2008 | Branding
Lots of advertising agencies talk about being courageous. And some even say they’re looking for courageous clients. With that in mind, here’s a salute to Todd David, CEO of LifeLock. Todd’s company provides online protection against identity theft....
by Bruce Turkel | Jan 16, 2008 | Branding
by Bruce Turkel | Dec 3, 2007 | Branding
I once told my mom that when people say AMF it means “Adios, My Friend.” Although that interpretation is only 1/3 accurate, it is certainly closer than Spirit Airlines tongue in cheek explanation that MILF stands for “Many Islands Low Fares.” Got to give them credit—...
